Vacation rental is a term in the travel industry meaning renting out a furnished apartment or house on a temporary basis to tourists as an alternative to a hotel. Vacation rentals have long been a popular travel option in Europe (especially in the UK) as well as in Canada and are becoming increasingly popular across the world. They are often referred to as self-catering rentals or villa rentals. In some cities, like Barcelona, local authorities determined that vacation rentals were becoming a threat to the hotel industry and passed some legislation placing regulations and limits on the industry, while in others, such as England, Ireland, France and Spain, the government promotes and certifies holiday rentals, even offering its own program of holiday/vacation rentals.

A vacation rental is a fully furnished property, such as a condominium, town-home or single-family-style home, often referred to as villa rentals in Europe. The client/traveler arranges to rent the vacation rental property for a designated period of time, many rent on nightly basis similar to hotel rooms, although the more prevalent vacation rental industry practice is typically weekly rentals.

Vacation and villa rentals are generally appealing for many reasons, some of the foremost being cost savings, more space, and no tips, taxes or service charges that are associated with hotel rooms. Villa and vacation rentals have kitchens for cooking, living rooms for gathering together and offer the appeal of living in a real neighborhood and soaking up the rhythm of the locals. In the United States, hotels often enjoy the advantages of brand recognition, familiar reservation processes, and on-site staff for problem resolution. For a guest, booking a vacation rental may mean stepping out of that comfort zone in order to garner some of the advantages they offer. Perceived cons of vacation rentals can include having to communicate directly with the property owner, being unfamiliar with the property, lack of on-site staff, and concerns about quality or cleanliness -- however, these are most often mitigated by dealing with villa or vacation rental agencies that manage vacation properties for owners and they offer many of the same services hotels offer to their guests, e.g., front desk check-in, 24-hour maintenance, in-house housekeeping, concierge service.